MUMBAI: He’s taken a trip from Lucknow to Delhi. Atishay Agarwal has moved on from Lucknow Super Giants as head of digital to Delhi Capitals as head of marketing. Agarwal has 16 years of work experience – from being an editor to being an analyst and anchor and a digital and social media marketer.

According to him, the transition is a both  a victory and a breakthrough for him.. “.Over the last decade and more, professionals in content and digital marketing have often been seen as “digital-only” resources rather than integral marketing leaders,” he revealed in a post on linkedin.

“Historically, marketing leadership roles have been dominated by specialists in offline marketing, while digital-first professionals like myself have questioned: "𝘞𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘱𝘢𝘵𝘩 𝘵𝘰 𝘨𝘳𝘰𝘸𝘵𝘩 𝘣𝘦𝘺𝘰𝘯𝘥 𝘥𝘪𝘨𝘪𝘵𝘢𝘭?" And for very long, I didn't have any answer whatsoever. It often felt like this is all I could do for the rest of my career!

This opportunity with Delhi Capitals represents a shift – one that I’m incredibly grateful for. It’s a recognition that digital expertise is not different or just a subset of marketing, but a cornerstone of modern marketing. Joining the franchise gives me the platform to learn, grow, and maximise my potential alongside an exceptional team."