Mumbai: English movie channel, Sony PIX, has grown its viewership share from 27 per cent in FY22 to 31 per cent in FY23 among the target group 15-40 AB, market 10 lakh+, period Week 14-26 of 2022, as per Broadcast Audience Research Council (Barc) data.
“Moreover, it has the distinction of being the only channel in the English movie category to have shown viewership growth over the last fiscal,” said the company's statement.
The channel is launching two new properties - Always Trending and Action @11. Always trending will showcase the best performing titles on the channel and Action @11 will soar the adrenaline rush of viewers through power-packed movies.
With the brand promise of ‘Stay Amazed’, Sony PIX is home to Hollywood’s biggest franchises. Some of the thrilling additions that steered the performance numbers have been “Shazam”, “Venom”, “Spider-Man: Homecoming”, “Jumanji: Welcome To The Jungle”, “Kong Skull Island”, and “Wonder Woman”. In fact, 12 of the top 20 movies in the category during the last quarter were aired on Sony PIX. The channel has been a frontrunner in the primetime slot of 07:00 p.m – 12:00 a.m.
To drive viewer engagement and build a strong recall, the brand has been innovating its IPs each year, making them more interesting. Among all the properties, some of the most successful ones have been PIX Arena Bingo Nights - the perfect Bingo for movie buffs, PIX Premiere League - an action-packed line-up, Mind It showcasing English movie titles in regional languages, and Hollywood’s Finest - telecasting critically acclaimed award-winning Hollywood titles.
“Being no. 1 is a matter of immense pride for us and we are grateful for the continued love and support of our viewers,” said Sony Pictures Networks chief marketing officer and business head – English cluster and Sony Aath Tushar Shah. “I would also like to take this opportunity to thank all our stakeholders for supporting us in our fulfilling journey. Being the most viewed channel in the category is a testimony to our commitment to providing only the best Hollywood experience to our audiences, and we are committed to sustaining this momentum.”
Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 14-26’2022, Average Weekly AMAs, SD
