MUMBAI: Cerave, has launched its ambitious ‘Derm On-The-Go’ campaign in India bringing science-backed skincare guidance directly to the youth.

Targeting college students, the initiative features one-on-one consultations with over 100 dermatologists, engaging on-campus activations, and dynamic digital outreach across Mumbai, Delhi, and Bengaluru. The mission? To break down barriers to expert skincare advice and empower young Indians with credible knowledge.

The programme kicked off in Mumbai with the innovative Ceravan (mobile consultation buses) and Cerakiosk (on-site kiosks), where students received personalised skincare education. With over 1,500 free consultations and more than 15,000 footfalls in Mumbai and Delhi, the initiative is now gearing up for its next stop Bengaluru.

"Cerave wants to empower every Indian to make informed skincare choices," said L’oréal Dermatological Beauty, L’oréal India director Rami Itani. "With a dermatologist-to-consumer ratio of just 0.7 per 100,000, access to expert advice is limited. The 'Derm On-The-Go' program is designed to make dermatological solutions accessible and actionable, empowering consumers to prioritise their skin health with science-backed expertise, daily."

Dermatology MD DNB Siddhi Tiwari remarked, "Everyday in my practice, I meet young people who unknowingly damage their skin by following viral skincare trends. Lack of access to expert advice means they rely on guesswork. The Cerave ‘Derm On-The-Go’ initiative is a game-changer it brings expert guidance directly to those who need it most, in spaces they feel comfortable in. With the right education, we can prevent long-term skin damage and foster a generation of well-informed skincare consumers."

Beyond campus visits, the initiative also leverages digital platforms. Top dermatologists and lifestyle influencers will offer insights on Instagram and Youtube busting skincare myths and encouraging informed conversations around skin health.

Having made its Indian debut in 2023, Cerave continues its mission to make dermatological care accessible. Its product range powered by three Essential Ceramides and Multivesicular Emulsion (MVE) technology offers clinically proven solutions to restore the skin barrier and deliver lasting hydration.

Looking ahead, Cerave plans to expand ‘Derm On-The-Go’ across more cities, high-traffic zones, and corporate parks reaching even more consumers where they are.