Mumbai: News18 India has outperformed popular GECs in terms of reach. News18 India claimed that they have outperformed top general entertainment channels such as Star Plus, Sony and Zee TV with a cumulative reach of 8.7 crore.

According to Barc data (HSM; All 15+; Avg. Wk 37-40’22), the cumulative reach of Star Plus stood at 7.6 crore, whereas the cumulative reach of Sony and Zee TV stood at 6.56 crore and 6.52 crore, respectively.

Commenting on the viewership data, Network18 Hindi News CEO Karan Abhishek Singh said, "News18 India has a reach significantly better than all the major GECs. Our reach and viewership numbers show the kind of audience trust we enjoy. For advertisers, it’s a great opportunity to use the news genre as their preferred vehicle and to take their brand to audiences in a much more efficient and impactful way."

For over three months now, News18 India has been number one in terms of both viewership and reach in the Hindi news genre.

This week, News18 India maintained its lead in the national Hindi news channel segment with 15.9 percent (Wk. 40'22, TG: 15+, HSM), compared to TV9 Bharatvarsh's 13.0 per cent, India TV's 12.6 per cent, and AajTak’s 12.5 per cent market share.

The channel has performed exceptionally well in the highly sought-after 9 – 10 p.m. prime time slot.

Kishore Ajwani of News18 India has a market share of 18.4 per cent, while Sudhir Chaudhary of AajTak is ranked fourth with a market share of 14.1 per cent.

Furthermore, News18 India has nearly three times the viewership of ABP News during the prime time period of 9 to 10 p.m.