MUMBAI: V-Mart Retail Ltd wrapped up the fourth quarter of FY25 with a decent tailwind, reporting a 17 per cent year-on-year surge in total revenue, proving that affordable fashion can still cash in during uncertain times. The retailer’s revenue from operations touched Rs. 780 crore for the quarter ended 31 March 2025, up from Rs. 669 crore in Q4 of the previous year.

While V-Mart strutted forward with an 18 per cent growth rate, its digital acquisition, Limeroad, stumbled. The online marketplace saw a 47 per cent revenue drop for the quarter and a 42 per cent decline over the full fiscal year, raking in just Rs 8 crore in Q4. It contributed commission income based on Rs 23 crore in net merchandising value, but the numbers looked more couture crash than runway revival.

Same-store sales growth (SSSG) gave the company something to cheer about, clocking in at eight per cent for the quarter. V-Mart stores delivered seven per cent, while its southern counterpart Unlimited spun out 10 per cent. Annual SSSG stood at 11 per cent, with total yearly revenue (excluding Limeroad) jumping 18 per cent to Rs 3,213 crore from Rs 2,714 crore in FY24.

Store expansion was also on full throttle. In Q4 alone, V-Mart opened 13 new stores and shut down four, keeping the footprint fresh. The new outlets popped up in familiar heartlands like Uttar Pradesh (four), Bihar (two), and Jharkhand (two), while also tapping into fresh territory across West Bengal, Jammu and Kashmir, Assam, Arunachal Pradesh, and Tamil Nadu with one store each.

Year-to-date, the company has launched 62 new stores and closed nine, pushing the grand total to 497 stores across India as of 31 March 2025. Not bad for a retail chain navigating changing consumer moods and an increasingly digital economy.

For those tracking the numbers, keep in mind: all revenue figures remain provisional, pending review by statutory auditors.