MUMBAI: They’ve got the drive and now the ride. Hero Motocorp has signed rising PGA Tour talents Akshay Bhatia and Sahith Theegala as its latest global brand ambassadors, teeing off a fresh chapter in its long-standing love affair with golf.

The three-year partnership, unveiled just as the duo take to the greens this week, brings together two of the sport’s most exciting young names both of Indian origin with a brand known for fuelling ambition and performance on a global scale.

Akshay, 22, has quickly built a reputation as a relentless competitor with laser focus and flair to spare. Sahith, meanwhile, has charmed fans and commentators alike with his daring shot-making and underdog energy. Together, they embody Hero’s ethos of passion, grit, and pushing limits whether it’s on the leaderboard or life’s fairways.

“We are thrilled to welcome Akshay and Sahith to the Hero family. These exceptional young golfers, both of Indian descent, embody our core values of passion, integrity, and courage. Their dedication and achievements align perfectly with our mission to champion excellence in sports globally.

As a proud Indian brand with a strong legacy of supporting athletes across disciplines, we take immense pride in fostering talent of Indian origin on the world stage. Hero MotoCorp is globally recognized for innovation and sustainability, and as we continue to expand our brand’s influence, we engage with youth icons who inspire the next generation. Akshay and Sahith’s journey will further strengthen our long-standing association with golf, and we wish them great success this week and in their future endeavors,” Hero MotoCor executive chairman Pawan Munjal.

“Partnering with a global brand like Hero MotoCorp is truly a dream come true, especially given my ambition to compete and share my passion for golf around the world for many years ahead. India, and specifically the Hero Indian Open, holds special significance as an integral part of my family’s heritage,” said Akshay Bhatia.

“I am honored to have been selected by Hero MotoCorp to represent them worldwide. Akshay and I are very good friends, and we are excited to be working with Hero to increase their brand visibility through all our appearances. Like Hero, we are both committed to encouraging the success of young athletes from around the world in their sports and personal endeavors,” Sahith Theegala.

With its latest swing into action, Hero isn’t just riding alongside golf’s future, it’s helping shape it.