MUMBAI: Bloomberg has inked a three-year partnership with Hyundai Motor Company to create a new global television series on the world’s most exciting art personalities. 

Starting in May, Brilliant Ideas will air on Bloomberg Television and profile a living contemporary artist in each half hour episode, with 25 episodes each year over three years.

“This is an extremely unique collaboration with Hyundai to create a new show that takes viewers deep into to the world of art, design and creativity and features some of the most fascinating artists in the world today. Bloomberg’s multi-platform experience and ability to develop compelling content for the world’s most influential people will ensure the program makes an impact around the world,” said Bloomberg Media Group CEO Justin B. Smith.

Brilliant Ideas is designed to deliver groundbreaking ideas of living artists from all over the globe. It will be shot in multiple locations around the world to explore the true impact of their stories.

Hyundai Motor Company executive vice president Wonhong Cho said, “Art may be an exclusive experience, but the road to it should be open to everyone. We believe that our partnership with Bloomberg and the launch of Brilliant Ideas will further extend the boundaries of creativity and connect the international audience with art.”

Brilliant Ideas in its first year will feature a stellar line up of internationally acclaimed artists including English sculptor and ceramic artist Grayson Perry, American sculptor Michael Jo, New Zealand sculptor and installation artist Simon Denny, English sculptor and installation artist Cornelia Parker, Japanese visual and installation artist Mariko Mori, Indian painter NS Harsha and Swiss visual artist Pipilotti Rist.

Content from Brilliant Ideas series will appear across Bloomberg Media, including Bloomberg Television and other digital platforms.