MUMBAI: Tapping into the growing home shopping market in India, which is currently valued at Rs 40 billion, Akshay Kumar and entrepreneur Raj Kundra have expanded their offering into the South market with the launch of Big Deal TV.
With the Indian home shopping market expected to rise more than five fold over the next five years, Big Deal TV aims to own 50 per cent of the total market share of the entire home shopping industry in Tamil Nadu.
After launching their Hindi home shopping channel Best Deal TV earlier this year, Kumar and Kundra have joined hands with South actor Chiyaan Vikram to launch their second home shopping channel - Big Deal TV. The celebrity driven 24/7 free to air (FTA) home shopping channel for the Tamil Nadu market will go on air from 18 June, 2015. It will be available across all major cable and DTH platforms across Tamil Nadu as well as online.
Best Deal TV Group founder of companies Raj Kundra said, ''We are pleased to launch our second home shopping channel within such a short span of time. We have brought the same celebrity shopping concept to Tamil Nadu, where stars are held in high regard. I thank Mr. Chiyaan Vikram for sharing our vision and partnering with us for Big Deal TV. We will not only use star appeal to attract customers but we will also focus on quality. Big Deal TV promotes products that stand out from the crowd and offer great value at the same time. I am confident our CEO and co-owner Mr. Gaurav Garg, who comes with a huge wealth of knowledge, will do wonders in the south market.''
Garg added, ''At Big Deal TV we aim to own 50 per cent of the total market share of the entire home shopping industry in Tamil Nadu whilst focusing on 100 per cent customer retention. We are extremely happy and lucky to have Vikram as a partner and brand ambassador for Big Deal TV. The channel is committed towards offering great value to its customers at an affordable price ranging between Rs 999 to Rs 8,999. Customer delight is our prime goal hence it becomes important for us to maintain a high level of quality.''
Kumar said, ''After a successful launch in the Hindi speaking market, the second channel has been launched to cater to the Tamil speaking audience. Big Deal TV offers value-for-money deals while keeping quality and convenience in mind.''
Vikram said, ''I am very excited to be launching Tamil Nadu's first celebrity driven home shopping channel. It's a unique concept and the online and TV commerce space is growing day by day. I will also be launching my range of products on Big Deal TV, which are under development and will be announced shortly. We will stay true to our name and promise, to offer our customers some really BIG deals. As our tag line goes Big Deal TV Bestest Mattumae.''
