MUMBAI: Fox International Channels (FIC) Europe & Africa has appointed Ratna Siriah as general manager for Africa.

Siriah will report directly to Fox International Channels UK, Nordic region, Turkey and Africa EVP Adam Theiler. She will be based in Johannesburg where she assumes management of the company’s business in the region.

In Africa, FIC operates pay TV channels in the entertainment, factual and sports segments including: Fox, Fox Crime, FX, National Geographic Channel, Nat Geo Wild, National Geographic Gold, Fox Sports, Fox Sports 2 and Baby TV.

Prior to joining FIC, Siriah has held several leadership positions in the media industry both in the region and prior to that in India.

On her appointment Theiler said, “The appointment of Ratna reflects our ambition in Sub-Saharan Africa. She brings a vigorous commercial approach to the market and an impressive ability to understand the needs of our fans, affiliate partners and advertisers. Her pure energy and enthusiasm for product driven growth is in line with the culture of FIC. We have invested in the best of Hollywood on Fox, blue chip event television on National Geographic and heart pounding live sport on Fox Sports, and we are thrilled to welcome a leader who can grow our portfolio and extend our reach across the continent.”

Siriah added, “This is an amazing opportunity. Fox International Channels is a dynamic multi-media player and it operates the best brands in the industry. I am extremely excited about the opportunity.”