Mumbai: Disney Star on Monday announced the appointment of George Cherian as head of corporate communications and corporate social responsibility (CSR) for the market. Cherian will report to The Walt Disney Company and Star India country manager and president K Madhavan and will join the India leadership team that drives Disney Star businesses in the country, said the statement.
In this role, Cherian will be responsible for overseeing all strategic communications and CSR efforts for the Disney Media and Entertainment Distribution (DMED) business in the country which includes television network, streaming platform, and studios.
"We are at an exciting juncture of our growth story and strongly believe that communication is one of the key drivers in establishing a brand’s stature," said K Madhavan. "As the country’s leading media, entertainment and digital network, we have a strong and compelling story to tell. We are delighted to welcome George to the Disney Star team to help us communicate our vision, strategy and commitment to the Indian market, and to the various external stakeholders.”
Cherian brings to bear over 25 years of experience as a financial journalist and a communications professional. He previously served at Deutsche Bank Group India as director and head of group communications where he led all brand and communications activities for the bank’s various businesses in the country. Prior to that, he headed communications for Barclays in the Asia Pacific region. As a journalist, Cherian was a part of the founding teams of Bloomberg TV India and ET Now and he also worked with The Economic Times.
“The combination of an industry that is on the cusp of exponential growth and a brand that is trusted and respected by millions of people the world over, could not have made for a more convincing case for me to join Disney Star. I look forward to the opportunity of building the Disney Star brands in India and working with some of the most talented professionals in this industry,” said George Cherian on his new assignment.
