MUMBAI: When it comes to oral health, TV9 Network and Sensodyne certainly know how to keep their pearly whites shining bright. For the third consecutive year, this dynamic duo is back, brushing up on India’s oral hygiene habits. Launching on World Oral Health Day (20 March 2025), this nationwide campaign urges citizens to ‘Take the First Step’ and #BeSensitiveToOralHealth. And this isn’t just another toothy grin—it’s a full-fledged mission to conquer cavities and declare war on dental woes!
Graced by Union minister of state, Ministry of Health and family welfare Anupriya Patel, the campaign kicked off with strong government backing. Patel noted, “The Government of India is making several efforts to create awareness about oral health because even today, a large population in our country lacks basic knowledge about oral health care. And when we talk about quality and affordable health care services in the context of oral health care, accessibility is still limited compared to our actual needs. I would like to congratulate Sensodyne and TV9 Network on this initiative.”
Sensodyne is leaving no stone unturned—or should we say, tooth unbrushed—by rolling out two state-of-the-art mobile dental vans across Indian cities. Offering free dental check-ups and personalised oral care advice, these vans aim to bridge the dental divide, especially in underserved communities.
Commenting on the partnership, Haleon India subcontinent BU general manager Navneet Saluja said, “We are honoured to continue our collaboration with TV9 Network for the third consecutive year. Sensodyne’s ‘Take the First Step’ campaign focused on World Oral Health Day, has been dedicated to driving meaningful progress in oral health awareness and accessibility across India. Our partnership with TV9 Network has played a crucial role in amplifying this mission, allowing us to reach millions with the message of proactive dental care. This year, by leveraging innovative solutions like Mobile Dental Vans and AI-driven diagnostics, we are making oral health solutions more accessible and actionable for communities nationwide. I firmly believe that through collaboration and shared expertise, we can create a lasting impact on India’s oral health landscape and contribute to a healthier future for all.”
Adding sparkle to the campaign, TV9 Network CRO Amit Tripathi said, “We are delighted to partner with Sensodyne for the third time in a row for this impactful initiative aimed at raising awareness around oral health, a critical yet often overlooked aspect of overall well-being. At TV9 Network, we believe in leveraging the power of our platforms to drive conversations that matter and create meaningful change.”
Further amplifying the message, TV9 Network has introduced a futuristic touch—a QR Code Amplification across their broadcast and digital channels, leading users to AI-driven diagnostic tools and free dental consultations. Talk about making oral hygiene high-tech!
This commitment is also part of Sensodyne’s ongoing partnership with TV9 Network’s Mega Thought Fest – What India Thinks Today, reinforcing preventive care and sustained oral hygiene as priorities.
In the spirit of PM Narendra Modi’s vision for Viksit Bharat 2047, this campaign pushes oral health to centre stage, hoping to create a brighter, healthier future—one smile at a time.
