MUMBAI: The boundaries aren’t just being hit on the field this T20 season—they’re being broken in the bleachers too. In a move that might make your sofa jealous, Furlenco has parked itself smack in the middle of the cricketing carnival. Yes, they’ve gone full throttle as the official furniture partner for Royal Challengers Bengaluru (RCB) in the 18 edition of the Indian T20 League 2025.
After dipping its toes into the Women's T20 League earlier this year, Furlenco has now cannonballed straight into the main pool. This time, it’s all about adding plush, posh, and pizzazz to the matchday madness. And honestly, who wouldn’t want a recliner while watching a nail-biting super over?
As part of the tie-up, Furlenco has kitted out the hospitality stands at Bengaluru's iconic Chinnaswamy Stadium. Think less plastic chair, more posh parlour. Spectators can now soak in sixes and style in one sitting. Meanwhile, the RCB squad won't be left lounging around either—Furlenco is sprucing up their team room (dubbed the RCB HQ) into a cosy, chic lair for strategy, stretching, or just sulking after a collapse.
Not stopping at cushions and couches, Furlenco will also host a dedicated fan kiosk at the stadium—a one-stop shop for cricket lovers to engage in fun activities and get hands-on with the brand’s home hacks.
Off the field, Furlenco flexed its thought-leader muscles by sponsoring the RCB Innovation Lab Indian Sports Summit powered by Leaders. Held on 14-15 March 2025, the event saw the who’s who of the sports world chew over serious topics like business of sports, tech, and policy. Venue partner? The Padukone Dravid Centre for Sports Excellence.
Furlenco CEO & founder Ajith Karimpana couldn’t hide his glee, "Furlenco is thrilled to be the Official Furniture Partner of Royal Challengers Bengaluru for the Indian T20 League 2025. This collaboration strengthens our association with the RCB team while enhancing the fan experience at the stadium. As the league approaches, we are excited to bring comfort, style, and engagement to cricket enthusiasts through our presence in the Hospitality Stands, players' team room, and the fan engagement zone. Additionally, our support for the RCB Innovation Lab Indian Sports Summit underscores our commitment to driving sports innovation and elevating the overall cricketing experience."
RCB COO Rajesh V Menon chimed in with matching enthusiasm, "We are thrilled to announce Furlenco as our Official Furniture Partner. Their expertise in creating functional and stylish spaces perfectly aligns with RCB's commitment to providing world-class experiences for both our players and fans. With Furlenco’s presence in key areas of the stadium and their support for the RCB Innovation Lab Indian Sport Summit, this partnership significantly enhances the overall fan engagement experience."
In a league where brands usually just slap on a logo, Furlenco has pulled out the rug (literally) to embed itself in every layer of the cricketing chaos. From beanbags to brainstorming, the brand is not just watching the match—it's in it.
