MUMBAI: Sony Pictures Television International (SPTI) has promoted Kim Hatamiya to executive vice president marketing. 

Based at SPTI's headquarters in Culver City, California, Hatamiya heads marketing for the division of Sony Pictures Entertainment (SPE) that oversees all television and on-demand businesses outside the United States. 

The announcement was made today by SPTI president Michael Grindon, to whom she reports, according to an official release.

"Since joining SPTI, Kim has overseen the marketing team brilliantly and become an integral part of my senior group of direct reports, whose counsel and management expertise have helped lead SPTI to continued record revenues, profitability and new business ventures," said Grindon.

As head of marketing for SPTI Hatamiya will oversee all marketing activities outside of the US for all SPTI business lines, including the distribution of feature film and television product to broadcasters, digital content providers and mobile carriers; international networks; and local language production.

Hatamiya's oversight includes all strategic marketing, advertising, publicity, talent relations, promotions, on-air and off-air creative services, interactive and Internet marketing, and research. Hatamiya joined SPTI in April 2003 as senior vice president, marketing.

Prior to joining SPTI, she served as senior VP and general manager of television and film for Los Angeles-based Mindrocket Media/JP Kids, Inc., an independent multi-platform children's and family media company, informs an official release. 

Previously, Hatamiya was working at Passport New Media, Inc. in Los Angeles, Fox Kids Worldwide, where she was responsible for launching Fox Kids U.K. and Fox Kids Latin America.