MUMBAI: It was exactly this time last year, that Sab TV cofounder Markand Adhikari had announced that his network was going to launch a news channel apart from a regional language channel.
He did not specify any timelines. Well the timelines seem to be getting clearer now. According to industry sources, Sab TV is all geared up to launch its Hindi current affairs channel shortly. Unconfirmed reports are that a head for the channel has also been appointed: Madhavi Mutatkar, the former president of Zee TV, who has been involved in television software production through her company Impact Vision, of late.
Additionally, a wag discloses that the channel launch is being hurried through as national elections are being advanced. Adhikari is hoping to cash in on the election fever in a bid to get eyeballs and a piece of the advertising cake.
It is learnt that Vir Sanghvi, Karan Thapar and Smriti Z Iraani, all of whom anchor news based talk shows for Sab TV, will be roped in for similar shows on the new channel.
Mutatkar was unavailable for comment. Adhikari, when contacted, however insisted that no new channel was on the anvil and maintained that announcements would be made at an appropriate time.