MUMBAI: That the television industry is going through a rough phase has been talked about ad nauseum. Normally, the June-September quarter is subdued -especially in media and entertainment - with the monsoons setting in and most categories slowing down on their ad spends. But, in 2025, the spends were even further muted despite some tentpole properties being shown on television. Or at least that’s what the media pundits are saying. And this is reflected in the Q2 FY 2025 consolidated financials of the Reliance Industries-owned Network18 Media.
Network18 Media’s losses have climbed to Rs 1520 million as against Rs 1190 million in the corresponding period of FY2024. Revenues too have marginally dropped to Rs 18,250 million (Rs 18,6600 million in Q2FY 2024). For Q2 FY2025, the company has tightened its belt and reduced its operational costs to Rs 10,670 million (Rs 12,380 million). However, its marketing, distribution and promotional expenses have climbed to Rs 5020 million (Rs 3,720 million); its finance costs have escalated to Rs 1,700 million (Rs 660 million).
On a half yearly basis, the financials to 30 September 2024 look more respectable. H1 FY2025 profit is at Rs 490 million as compared to a loss of Rs 270 million in H1 FY 2022. The company has turned up a profit despite a drop in revenues to Rs 49,660 million (Rs 51,040 million). It has managed to put a handle on operational expenses which fell to Rs 33,690 million (Rs 36,040 million). However, its marketing, promotion and distribution costs have shot up to Rs 10,120 million (Rs 8,970 million). Employee benefit costs too have risen to Rs 7010 million (Rs 6650 million). Finance costs have more than doubled to Rs 3,200 million (Rs 1,340 million).
The company said in the a press release posted on the Bombay stock exchange that the news portfolio revenue grew only six per cent primarily driven by growth in digital segment ad revenue across all platforms (Rs 4450 million against Rs 4220 million in Q2 FY 2024). TV advertising was soft during the quarter as industry advertising volumes for the news genre declined by 20 per cent YoY. News’ share in overall advertising inventory consumption also declined by over 200 bps YoY and QoQ.
Its entertainment vertical under Viacom18 saw a decline in operating revenue of five per cent during Q2 FY 2025 primarily due to the drop in movie segment revenue. In Q2FY24, Viacom18 Studios had released two big-ticket movies whereas there were no movies released this quarter, which had an impact of Rs 3300 million on the revenue. Growth in ad revenue was primarily driven by digital, across both sports and non-sports segment (Rs 4450 million vs Rs 4200 million). Entertainment TV revenue was shaved to Rs 13,390 million (Rs 14,160 million). This was largely offset by growth in subscription revenue (Rs 7,330 million vs Rs 5110 million) aided by new pricing as well as the increased monetisation of its sports portfolio.
JioCinema’s recently launched SVOD plans witnessed strong traction and helped it become the fastest-growing subscription-based OTT platform in the country.
The good news for the company is that The scheme of arrangement for the merger of Network18, TV18 Broadcast Ltd. (TV18) and e-Eighteen.com (E18) became effective on 3 October 2024. The merger creates India’s largest platform-agnostic news media powerhouse with the widest widest footprint across languages, straddling both TV and digital.
The network has a monthly reach of over 350 million on TV and around 250 million monthly unique visitors across its digital portfolio. As consumers and advertisers increasingly gravitate towards omni-channel experiences across different aspects of their lives, having a deep and integrated presence across both TV and digital media will enable the merged entity to serve them better. The combination of the businesses will result in operational synergies, cost optimization and opportunities for increased revenue realization.
“We are happy to have completed the merger of our news businesses. With a strong portfolio of TV channels and digital platforms, covering the breadth of the country and catering to its linguistic diversity, we are ideally positioned to become the most preferred news network of India. We are committed to push boundaries of and lead the growth of the industry as we build on this strong foundation,” said Network18,chairman Adil Zainulbhai.
