MUMBAI: An the New York Fashion week gets underway, Indian designer Ashish Soni will showcase his collection at the very prestigious New York Fashion Week. By his side, marking another first for Indian television will be NDTV.

The channel will provide live coverage of the madness, glamour and business that will take over Manhattan, starting 7 September.

"It's such an honour to be a part of New York Fashion Week," remarks Soni, "and for a media partner, NDTV was my obvious choice. It's a company that thinks out of the box, and together, we've come up with a great collection of programs that we're going to do out of New York".
According to a media release, the programming ensemble includes Soni's last-minute fittings and preparations in Manhattan on the eve of the show, and, of course, the show in its entirety. Soni and NDTV reporter Aneesha Baig will together cover other blue-chip shows like Calvin Klein and DKNY; the parties and celebrities that are as a much a fixture of fashion week as the fashion shows will also be broadcast on NDTV's Night Out, which airs at 11.30 pm.

"Night Out has become famous for covering parties all over the world. In the past, we've traveled to Sydney, South Africa and Singapore. And now, it's going to bring home pictures of some of the world's biggest celebrities letting their hair down in Manhattan. Our viewers are in for a real treat", comments NDTV Media CEO Raj Nayak.

Soni will present his collection in New York on 11 September. NDTV's coverage of New York Fashion Week will start from 5 September, informs the media release.