MUMBAI: MediaCorp Radio has announced the launch of Singapore’s hit music station Y.E.S. 93.3FM, which is the first Chinese language radio station to be made available on Visual Radio.

This makes MediaCorp Radio the first broadcaster to launch the service in Chinese.

Developed by Nokia and offered by Hewlett-Packard (HP), Visual Radio adds a new dimension to FM radio with interactive content and services for mobile radio listeners, increasing listener loyalty for radio station operators while providing an opportunity to increase data services usage for mobile operators., states an official release.

In conjunction with the launch of Y.E.S. 93.3FM, HP has also integrated M1 as the second mobile operator in Singapore to offer the Visual Radio service to their customers.

M1 will be offering the Visual Radio service to its customers with Nokia devices with the Visual Radio application. With Visual Radio, M1 customers can access appealing visuals, information and entertainment of what’s playing over the air, check upcoming concert dates, purchase ring tones and other mobile content of the artiste, participate in radio station promotions, polls, contests, and interact with radio DJs and special guests.

HP first engaged MediaCorp Radio to bring Visual Radio to Singapore and in December 2005, 987FM became the first radio station in Singapore and Asia Pacific to launch the Visual Radio service, adds the official release.

Y.E.S. 93.3FM is now the second MediaCorp radio station to offer the service. HP continues to improve the mobile content available on Visual Radio by partnering with major record labels such as Sony BMG, EMI, Universal Music and Rock Records, to provide Visual Radio users with the coolest, original mobile artist content to download as they listen to the artist’s songs over radio.