MUMBAI: Zee Entertainment Enterprises Limited (ZEE), India’s leading television, media & entertainment conglomerate’s recently launched free-to-air GEC ‘Zee Anmol’ is happy to announce its festive season bonanza for its valued viewers. The channel has plans of daily gifting its ‘anmol’ viewers ‘Ek tola sona’ amongst several other bumper prizes as the gratification of its 2-week contest called ‘Zee Anmol Dekho, Sona Jeeto’. Starting 25th October till 5th November, questions about the channel’s primetime shows will be posed to viewers in the course of their telecast between 6:30 and 10 PM daily. Viewers will be required to SMS ZA <Their Answer> <Their Name> <City Name> to 57575. One lucky winner will take home ‘1 tola sona’ every day and many more will walk away with other exciting prizes. What’s more … winners will be declared on the very next day!

Positioned as ‘Dil Choo Jaaye’, ‘Zee Anmol’ is a channel that believes in touching people’s hearts through real, genuine emotions depicted through some of the best shows that Indian Television has ever seen. ‘Zee Anmol’ stands for the most invaluable things in life – Love, family, memories! Already available across major MSO’s, cable operators and key DTH platforms such as Dish TV, DD Direct, Tata Sky, Big TV, Siti Cable, Hathway, DEN, Digi Cable and WWIL, ‘Zee Anmol’ showcases some of the choicest, hand-picked content in the history of Indian television including the most unforgettable shows from ZEE’s repository. It features some of the current hot favorite fiction and non-fiction properties of Zee TV as well as entertaining movies and kids’ content. The current programming line-up of ‘Zee Anmol’ includes shows like ‘Pavitra Rishta’, ‘Choti Bahu’, ‘Saat Phere’, ‘Naagin’, ‘Maayka’, ‘Kasamh Se’, ‘Sindoor’, ‘Jhansi ki Rani’, ‘India’s Best Dramebaaz’, ‘Shabaash India’ and ‘Dance India Dance’ amongst others.

Tune in to ‘Zee Anmol’ for entertainment that is bound to touch your hearts. It cant get better for the viewers to win gold every day.