Mumbai: DB Corp has announced a 20 per cent increase in ad rates on My FM across its key markets with effect from 15 February.

My FM has witnessed an increase in demand in its key markets which has resulted in an opportunity for the radio broadcaster to increase ad rates and reflect its strong positioning in these markets. “The key markets of My FM have been witnessing a strong uptick in growth, as economic activity is returning to normal after the second wave last year. In addition, businesses across sectors are looking to increase their return on investment and get the most out of their advertising budgets,” said the statement.

“We are seeing renewed vigour in advertising revenues, almost all categories are back on radio for their advertising needs especially in tier 2 and 3 markets where radio has always been very effective in hyper-local connect and have bounced back to pre-Covid levels,” said My FM CEO Rahul Namjoshi. “Over the last few months, we have witnessed significant demand in advertisements and consequently rising inventory pressure. Our priority has always been to deliver innovative content to our listeners and it is in our best interest to keep the listening experience and advertisers’ interest in perfect harmony. The price hike will help us to continue offering an enjoyable listening experience for our listeners and deliver stronger RoI for advertisers.”

DB Corp is one of India’s largest media companies and home to flagship newspapers such as Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar as well as its radio network My FM.