BARC ratings: CNN-News18 races ahead of competitors to become No.1 on counting day

BARC ratings: CNN-News18 races ahead of competitors to become No.1 on counting day

CNN-News18 led the English news genre on the 2024 Lok Sabha election counting day.

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Mumbai: According to the latest data by the Broadcast Audience Research Council (BARC), CNN-News18 has emerged as the undisputed leader in the English news genre on the counting day of 2024 Lok Sabha elections.

The channel amassed a 41.1 per cent market share on the crucial counting day, whereas its closest competitor on the second position captured a distant 24 per cent market share. (Source: BARC | Metric: Market Share per cent | TG:15+ AB | Period: 4 June 24, 24 Hrs | Market Share: 7 Channels Considered)

The impressive performance of CNN-News18 is attributed to its precise reporting, real-time updates from counting centres, expert views and insightful analysis of the results throughout the day. With quality production, engaging graphics and news television’s top anchors such as Zakka Jacob, Anand Narasimhan, Shivani Gupta and Rahul Shivshankar, CNN-News18’s presentation elucidated complex trends and data, making it easily accessible to the audience.

With 5.5 lakh concurrent views on YouTube, CNN-News18 recorded the highest YouTube viewership during the crucial counting hour. (Source: DataBeings, 4 June, 2024, 1:00 PM)

CNN-News18’s programming on counting day started at 6 AM, bringing the most accurate trends throughout the day. Combined with live on-ground reportage, the Counting Day coverage stayed on top of all key developments and reactions as they came in.