MUMBAI:  Bharti Airtel has fired a broadside into India's home entertainment market, launching IPTV services that promise to turn living rooms into multimedia playgrounds across 2,000 cities.

The telecom giant's latest offering bundles 29 streaming apps — including Netflix, Apple TV+, and Amazon Prime — with 350 television channels, all riding on Airtel's high-speed Wi-Fi networks.

Chief of connected homes Siddharth Sharma  declared the launch as "a new era in home entertainment where cutting-edge technology seamlessly blends traditional linear TV with streaming".

The telco has drawn up a handful of packages for the IPTV service based on the broadband speed and number of apps. The following are the plans:  
* Rs 699 (40 Mbps, 26 apps)
* Rs. 899 100 Mbps 26 Streaming Apps 350 TV Channels
* Rs. 1099 200 Mbps 28 Streaming Apps including Apple TV+, Amazon
Prime 350 TV Channels 
* Rs. 1599 300 Mbps 29 Streaming Apps including Netflix, Apple TV+,
         Amazon Prime 350 TV Channels* Rs 3,999 (1 Gbps, 29 apps)
* Introductory sweetener: 30 days free service

Customers can activate services through Airtel's website or stores. Existing Wi-Fi subscribers can upgrade via the Airtel Thanks App.