MUMBAI: Arvind Lifestyle Brands partners with Shoppers Stop for the launch of a shop-in-shop format of British brand next, in Mumbai. Spread over 600 sq. ft., at the Shoppers Stop store in Juhu, the NEXT shop in shop will retail kids clothing for ages from 2 years to 12 years for girls and boys. The kidswear range also includes hosiery, shoes and socks, underwear, and nightwear. The shop in shop format at Shoppers Stop is the first of its kind for next in India.

Mr. Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. added, “We believe in offering our customers a world-class shopping experience and an unparalleled product assortment. Our partnership with Arvind Lifestyle Brands to bring British speciality retail brand NEXT is a great addition to our existing portfolio of kidwear brands. With next, our customers now have an added choice in aspirational kidswear brands to choose from. We are well poised for a successful journey with next.”

On the opening, J Suresh, MD & CEO, Arvind Lifestyle Brands Ltd. said, “We are extremely pleased with our collaboration with Shoppers Stop and for the first time in India we will bringing speciality retail inside a Department store. Next provides Shopper Stop consumers best of British kids fashion wear offering . On the other hand, Next can take advantage of the ready consumer base of Shoppers Stop. We expect this collaboration setting a new trend of win win collaboration between speciality retailers and Department stores.”

next offers quality clothing at reasonable prices for kids and women. Through a series of stories each season, next retails the best of British fashion. With a five city presence, in Forum Mall, Koramangala, Elante Mall, Chandigarh, Select Citywalk, Saket, Delhi, Ambience Mall, Gurgaon, and Koregaon Mall Plaza, Pune, the brand has gathered a loyal fan base who’re fashion savvy and looking for current styles.

Next kidswear is now available at Shoppers Stop, Juhu.