MUMBAI: Times Networks has launched its Bollywood entertainment channel ZoOm in Sri Lanka.

The channel will be available on Dialog Television on channel no. 47 on Gold, Emerald, Diamond and Thee packages.

Bollywood star hailing from Sri Lanka Jacqueline Fernandes, who was at the zoOm studios in Mumbai to be a part of a brief ceremony to celebrate the launch of zoOm in Sri Lanka, said, “I am excited that zoOm is launching in Sri Lanka. My father is a big fan of zoOm and watches it for many hours each day. I’m sure people in Sri Lanka will love zoOm. I wish it all the best.”

Dialog Television head of businessChirantha De Zoysa, said “Bollywood has a huge following in Sri Lanka, and zoOm will serve as an ideal outlet for the very latest in music, movies and information on the latest action. This is another example of Dialog Television adding significant value to its viewership across all segments via a pioneering partnership, and we look forward to growing this segment in time to come.”

Times Network international business head Naveen Chandra said, “With this launch Times Network is now present in 78 countries and we are happy to see the initial positive feedback from the market. We have recently launched in Seychelles and Mauritius. Dialog Television is the largest pay direct-to-home satellite service provider in Sri Lanka and with their help; we look forward to growing our audience and market in the time to come.”

At present, zoOm has a presence in international markets like the US, Canada, Malaysia and Mauritius.