MUMBAI: MTV's music channels across the globe are presenting a special series of programming featuring hip-hop mogul Jay-Z in support of his highly anticipated new album Kingdom Come, which was recently released worldwide on Universal Music.
MTV Live: Jay-Z and Diary Of Jay-Z is airing across MTV's channels globally. The raft of programming gives MTV viewers access to the hip-hop exponent to celebrate his return to the stage.
To promote the launch of Kingdom Come, MTV is featuring music videos and long form programming dedicated to Jay-Z including an exclusive 30minute or 60minute MTV Live performance from Milan featuring hit tracks Encore and 99 Problems.
Additionally, a Diary of Jay-Z shot by MTV International on the artist’s African, European and Asian tour dates featuring the hip-hop icon on safari and meeting Nelson Mandela in South Africa and being dressed up by local tribes in Tanzania and Lagos. The diary also features footage of Jay-Z’s Royal Albert Hall performance in London; the first by a hip-hop artist at the venue.
A documentary special, Jay-Z: Water For Life, filmed by MTV US in which Jay-Z partners with MTV and the United Nations to visit several regions around the globe that have been most devastatingly hit by the world water crisis will also air across selected MTV channels globally.
MTV International senior VP talent and music, Jamie Caring says, "It’s a rare privilege to see a hip hop legend like Jay-Z doing such a big tour outside the US. Creating a host of must-see live music and diary specials to document Jay-Z’s travels and phenomenal live shows is a great example of the highly collaborative partnerships we do with A list artists these days. It’ll allow our TV and online audiences to connect with him like never before across multiple music brands and platforms’
The programming complements the recent Jay-Z tour partnerships of MTV channels in France, Germany, Poland and Eastern Europe, Holland, UK, Australia, Africa, Korea, Thailand and Taiwan as well as dedicated broadband content and ticket competitions enabling fans to experience the ultimate thrill of Jay-Z’s recent comeback tour via their TV, PC or up close and personal.
MTV.com in the US recently unveiled a Jay-Z fan site at jay-z.mtv.com. This Jay-Z ‘Video Vault Experience’ offers users a comprehensive timeline of his career through footage from MTV’s archives including all of Jay-Z’s music videos, dozens of live performances, every MTV interview, including never-before-seen interviews, and more.
In addition, US fans can enter the The Jay-Z Platinum Experience contest at www.mtvjay-zplatinumexperience.com for a chance to live like a hip-hop superstar including a private helicopter trip to NYC, a private tour of the Island Def Jam offices, a personalised JAY-Z platinum album and NJ Nets tickets. The contest closes on 9 December, 2006.
