MUMBAI: In a marketing and promotional tie-up with the forthcoming Marathi movie Welcome Zindagi, 9X Jhakaas has launched a contest wherein viewers will get an opportunity to win a new Nano car.

The contest titled ‘Jhakaas Welcome Zindagi, kick-started on 9 June and will be aired on the channel at regular intervals through the day.

The contest’s promo features the hero of Welcome Zindagi - Swapnil Joshi. The actor will inform the viewers about the contest details and the prizes. To participate in the contest, 9X Jhakaas viewers can type ‘JWZ’ and send a text message to ‘54646’, every time they see an animation of a Nano car zip through their TV screens.

The person with maximum number of text messages will win the grand prize of Nano car, whereas runners-up will receive gifts such as Welcome Zindagi branded T-shirts, mugs, etc.

9X Jhakaas head of programming Rohan Rane said, “We are delighted to partner with Marathi film heartthrob Swapnil Joshi and Welcome Zindagi and offer our viewers a brand new car. 9X Jhakaas was launched with an aim to provide a platform to the Marathi film and music industry. Since then, we have been able to associate with each and every new Marathi film. We are extremely pleased that today, no Marathi movie releases without a Jhakaas promotion.”