Mumbai: On the momentous occasion of World Environment Day 2022, Nickelodeon, the kids' entertainment channel has joined forces with the United Nations in India for a flagship campaign.
Reducing carbon footprint
With the intent to save our mother earth from the global environmental crises, the leading kids’ entertainment collaboration with the United Nations in India will raise awareness on ways to reduce carbon footprint. It will emphasize the importance of protecting the planet and aims to highlight the need to reset the balance with nature through individual actions.
The campaign will create engagement across social media to motivate kids to take up a green heart pledge and adopt different ways to address climate change.
Nickelodeon’s creative communication will deliver the fundamental message of collective climate action with an emphasis on ‘Yeh Planet Hum Sabka Ghar Hai’.
Spreading awareness about saving the planet
As a part of this campaign, Nickelodeon’s Nicktoons brings two inspiring stories to spread the message of ‘Yeh Planet Hum Sabka Ghar Hai’. The first story titled ‘Kaagaz Ka Ghar’, throws light on human-wildlife conflict while the second story ‘Paani Ka Ghar’ emphasizes marine and plastic pollution. With ‘Yeh Planet Hum Sabka Ghar Hai’, both the stories showcase kids taking the initiative to become climate heroes and bringing about positive change by teaching adults important climate action lessons.
Speaking on the association, Viacom18 head – of Hindi mass entertainment and kids tv network Nina Elavia Jaipuria said, “Nickelodeon has always focused on empowering kids in the most meaningful ways through innovative initiatives. With a strong belief that these dynamic young minds are the true change agents of society, we felt kids must understand the importance of a greener future. We are very proud to join hands with the United Nations on World Environment Day. With the might of our franchise and our adorable Nicktoons, we will bring alive the message of #OnlyOneEarth to as many kids and parents as possible.”
Commending the initiative, UN resident coordinator in India Shombi Sharp said “This World Environment Day, the UN in India is excited to launch a partnership with Nickelodeon, empowering and inspiring children to become climate champions from an early age. The entertainment industry has the power to influence the largest youth generation in history for positive change. Through this partnership, we hope to give a platform to creative young minds to be the drivers of climate action and tackle the triple planetary crisis. When children lead, families and societies follow, and when India leads the world succeeds.”
