MUMBAI: Zee Entertainment Enterprises’ youth entertainment channel Zing is all set to launch a talk show called Bad Company that will bring Indian television stars closer to the viewers. Starting 10 October, the show will be aired at 7 pm, every Saturday.

The no-holds-barred talk show will be hosted by Vikas Gupta. The show will feature television stars like Ranvijay Singh, Gurmeet Choudhary, Karanvir Bohra, Kushal Tandon, Divyanka Tripathi and Prathyusha Banerjee amongst others.

Zing channel head Vishnu Shankar said, “Bad Company is a never seen before concept on television. With fresh, edgy and bold content in store, it will surely take viewers by storm. For the first time on TV, your favourite small screen stars will be exposed. Their real and humane fun side will be the USP of the show. We, at Zing are confident that the viewers will lap up this new talk show with great enthusiasm and fan following.”

The viewers will get a chance to know the real side of the celebrities revealing some candid insights with conversations revolving around their lives, relationships, regrets and work. The excitement doesn’t end here, as there are fun games and quiz rounds to look forward too.

To engage with the core audience, besides an all-encompassing marketing plan, Zing has a media strategy in place ranging from hosting contests to creating endless conversations across its digital platforms. A special contest will be hosted on the channel’s Facebook and Twitter pages where viewers can share their views and tag it to #BC.