BALI (Indonesia): It was in 2014 that Zee TV announced the launch of its Thai channel Zee Nung on the CTH pay-TV platform as part of its movie pack. But then came September 2016 and the pay TV operator shuttered its operations following the huge losses it ran up.
Last month, Zee TV launched its Thai service as a free-to-air (FTA) channel. Speaking at APOS in Bali last week, Zee TV international broadcast business CEO Amit Goenka announced that the group had relaunched the Zee Nung as a free to air (FTA) channel as the group sees a larger opportunity in reaching a wider audience.
“The FTA Zee Nung is already available in 12 million homes in Thailand,” he revealed.
Goenka pointed out that Zee Nung has been transformed from being a movie-led channel to a hybrid one showing both , movies and TV series, dubbed in Thai.
"This year, we will start doing local productions based on our non-fiction formats like dance reality,” he said.
The network had earlier announced the licensing of its dance show "Dance India Dance" format to the local channel JKN Media. "It's strategy we follow. We first syndicate and license our content, and then we get into our own branding and branded products in those markets," stated Goenka.
Zee Nung in its new avatar is being beamed off a Thaicom 6 (located at 78.5 degrees east) C-band transponder as a FTA service.
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