MUMBAI: With an aim to enable TV viewers across the world to catch Indian TV shows from anywhere in the world, YuppTV has now launched a bouquet of channels from the Zee group across the Middle East.
The channels that have been launched are: Zee TV Middle East, Zee Cinema International, &TV Middle East, Zee Telugu, Zee Bangla Movies, Zee Living, Zee Bangla, Zee Marathi, Zee Kannada, Zing, Zee News and Zee Smile. More channels from the Zee stable are likely to be added on the platform soon.
The bouquet of channels launched in the Middle East will give viewers access to Zee serials in Hindi and in regional languages, news coverage, health and living programs as well as movies in multiple Indian languages.
YuppTV founder and CEO Uday Reddy said, “Middle East provides a prime viewership base with unlimited potential for Indian television with Hindi and regional languages all set to capture a huge following. Taking Zee Entertainment, one of India’s largest television broadcasters, to host its channels on YuppTV for viewers in the Middle East gives us as much pleasure as it will bring to the eager viewers. The increasingly vast South Asian population in the Middle East can now watch their favourite Zee content on our platform. They can now enjoy the shows of their choice on Zee channels whenever and wherever they choose to.”
Zee Entertainment MENAP chief content and creative officer Manoj Mathew added, “We are the only network to offer varied local flavour in our programming for south Asian viewers. Our first locally produced drama series for Middle East viewers called Parwaaz got us record viewership last year. Similar experiments for content with a local connect is what differentiates us from the other south Asian broadcasters and makes us the preferred choice of our viewers.”
“Our alliance with YuppTV to offer Zee bouquet of channels to subscribers in the Middle East is both exciting and enriching. Availability of YuppTV on various internet enabled devices enhances Zee’s reach multi folds. It is our firm belief that our offerings will be highly appreciated and viewers will enjoy the channels and their content as we create programmes of specific interest to please our various segments of audiences,” concluded Mathew.
