MUMBAI: Zee Entertainment today announced the appointment of Rajesh Iyer as business head – new initiatives in Hindi Broadcast. Iyer will report to Zee Entertainment chief content and creative officer Bharat Ranga.

Speaking on his appointment Ranga said, “Rajesh is a superior talent with marketeering approach and consumer focus. We are delighted to have him on board to create some thrilling benchmarks in our industry. Zee family welcomes Rajesh and wishes him all the success.”

Iyer said: “I have always admired the Zee group, who have been pioneers in the Satellite and Broadcast space. To be a part of this ever-growing dynamic industry is going to be challenging and I further, look forward to developing and strengthening the brand.”

Iyer brings with him over 13 years of experience in the areas of marketing and business. His last assignment was as vice president marketing for Colors, Viacom18 where he set up the marketing operations including teams and processes, planned and implemented the marketing strategy for the launch of the brand. Prior to joining Colors, he worked with Star India on Star Plus, interactive services and content and communication for Star Movies and Star World. He has also worked with Ambience Publicis and Ogilvy & Mather.

Iyer’s appointment is with effect from 19 March 2014.