MUMBAI: Zee Entertainment Enterprises Limited’s (Zeel) new GEC under the ‘&’ bouquet, which is christened &TV, will launch on 2 March.

As was first reported by Indiantelevision.com last week, &TV has acquired the rights of an Iranian quiz show. The Indian version, which will be called India Poochega: Sabse Shaana Kaun?, will see Shah Rukh Khan as the host. The gameshow will be aired from Monday to Friday at 9 pm.

Rajesh Iyer is the business head while Doris Dey is head of fiction, Sunanda Gupta Jenna is head of non-fiction and Rachin Khanijo is marketing head.

&TV, with the tagline - ‘Jashan Jeene Ka,’ will showcase a diverse mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies.

The promos of the shows will hit the television screens tonight (24 January).