Mumbai: Sun TV Network, India's leading media network, has ventured into the Hindi-speaking market by introducing its first Hindi General Entertainment Channel (GEC), Sun Neo. With a rich history of successful ventures across diverse regions in India, Sun TV Network is set to redefine the landscape of Hindi GEC with the launch of Sun Neo. This latest addition enhances Sun TV Network's stronghold in the broadcast business, complementing its existing portfolio of TV channels.
The new Hindi GEC channel's tagline, "Dil Se Jiyo" (Live from the Heart), reflects its ethos of embracing individuality and encouraging viewers to live life to the fullest. This inclusive approach underscores Sun TV Network's commitment to fostering happiness and acceptance among its audience.
Sun Neo has introduced a lineup of captivating new shows such as "Chhathi Maiyya Ki Bitiya," "Ishq Jabariya," “Nandini” and "Saajha Sindoor ''. These dramas capture a wide spectrum of emotions and evoke deep connections. Through this diverse range of content offerings and innovative programming, the network endeavors to establish new benchmarks within the industry, capturing the essence and cultural richness of Hindi-speaking audiences. With the launch of these Four new shows, Sun Neo will now offer 3.5 hours of fresh prime-time programming for its viewers, starting from 16th June at 7 pm onwards.
Spokesperson, of Sun TV Network, stated, "Entering the Hindi-speaking market has been a long-anticipated move for Sun TV Network, and we're thrilled to see it come to life with the launch of Sun Neo. Hindi is the widely spoken language of India, and we understand the immense potential of this market. Despite the competition, we're confident in our readiness. With success in various regions and languages, we're ready to conquer the Hindi Heartland. Sun Neo is our ode to living life whole heartedly. We call it 'Dil Se Jiyo'. We believe compelling content will reign supreme. We're confident that our meticulously curated lineup of shows will deeply resonate with viewers, making Sun Neo their preferred channel in the coming days and thus strengthening our foothold in the broadcast industry. Sun Neo is another step forward in our mission to deliver unparalleled entertainment experiences to audiences nationwide."
With 37 TV channels in 7 different languages and a viewership spanning 27 countries worldwide, Sun TV Network aims to capture the hearts of audiences across the Hindi heartland, establishing Sun Neo as a household name synonymous with quality entertainment in both standard and high definition. The channel is now available on all Leading DTH and Cable Operators along with DD Free Dish.
