MUMBAI: In the week following Children’s Day celebrations in India, Sanofi India has joined hands with PVR Nest (the social programme and registered foundation of PVR) for its ‘Healthy children, happy children’ initiative to launch the country’s largest student-led campaign on children’s health.

The programme titled CineArt ‘Healthy children, happy children’ will bring together leading Indian pediatricians, with NGOs and artists in the field of creative learning, to mentor 200,000 school children from 200 schools (an equal mix between Public/Privately held schools and NGO/ Community schools) in four cities—Mumbai, Delhi, Chennai, and Hyderabad, on critical aspects of children’s health.

By utilising non-authoritarian and creative techniques in schools using art and cinema, the programme endeavors to make children’s health education real, innovative and participatory. 600 health workshops using experiential learning methodologies like puppetry, theatre, storytelling and capacity building exercises, will be tapped to sensitise children on relevant health topics like hygiene, environment, play and exercise, disability and discrimination, vaccination, ergonomics, among others.