MUMBAI: A new series on Sony Sab. Sajjan Re Phir Jhooth Mat Bolo is a story of how an innocuous lie leads to a mountain of lies as the protagonist cannot risk telling the truth for the fear of losing his love.

In keeping with its agenda, this series on the channel is also a jaunt loaded with love, lies and laughter, and will premiere tomorrow to be telecast every Monday to Friday at 9 pm.

Channel Sab and Max cluster of channels Sr. EVP & head Neeraj Vyas said, “With Sajjan Re Phir Jhooth Mat Bolo, we are presenting a fresh take on situational comedy arising simply due to the vice of ‘lying’. The show reveals how the protagonist and other characters get hilariously entangled in a web of lies in an effort to help the son impress his lady love. The erstwhile series, Sajjan Re Jhooth Mat Bolo, resonated really well with our audience and we hope they love the new version even more.”

History sometimes repeats itself in this case, Just like his father; Jaiveer, played by Hussain Kuwajerwala and his family who are one of the wealthiest families of South Mumbai falls in love with a simple woman Jaya played by Parvati Vaze, who belongs to a middle class family. Jaiveer has always been so impressed by his father’s style of wooing and proposing to his mother that he wants to do the same for his ladylove by not revealing his wealth, status and family heritage. So he lies to her about being poor and that he works hard by doing odd jobs each day to make ends meet. Jaya is impressed by his personality and determination, but Jaiveer’s grand plan takes a hit when Jaya tells him how she and her family detest the rich and how her father Lalitrao Lonkhande played by Sharad Ponkshe believes in an ideology that one should only earn what one requires to survive and the rest is spent to help the poor and needy.

Optimystix entertainment chairman and MD Vipul D Shah said, “As a producer, I am constantly supporting original storylines that make a mark on the audiences. Comedy is the purest form of emotions and I am happy to present a show like Sajjan Re Phir Jhooth Mat Bolo. This show is a beautiful extension of our previous successful show Sajjan re Jhooth Mat Bolo. We are very happy to bring the Season 2 of Sajjan Re franchise and to further strengthen our relationship with Sony SAB The cast of the show are known for their power packed performance and I am sure the viewers will love every bit of the show as much as we enjoyed making it.”

Others in the cast are Tiku Talsania, Monica Murthy, Urmila Tiwari, Rakhi Vijan and Gaurav Dubey.