MUMBAI: Betsy Scolnik has joined National Geographic Digital Media as vice president of content operations. She reports to Digital Media President Chris McAndrews.
 
 

“The VP content operations role is designed to help Digital Media achieve success in emerging, fast-growth media markets through the effective and efficient utilization of National Geographic content,” said McAndrews. “Betsy will take a leadership position in content development efforts for the Nationalgeographic.com Web site and in Digital Media’s initiatives in the wireless, video game, broadband and education markets.”
 
 

Prior to joining National Geographic, Scolnik worked at AOL for four years. From 2003 she served as vice president and general manager entertainment for AOL Europe based at AOL’s U.S. and European operations in Dulles, Va., and London, England. Most recently, she was a key player in the development and execution of AOL’s highly successful “Live 8” series of concerts.

Previously, Scolnik worked for StarMedia network, then the largest Spanish- and Portuguese-language Internet media company, where she ran business development and programming for the StarMedia services across South America and Europe.