MUMBAI: Dance reality show Jhalak Dikhla Jaa Reloaded on Colors is making waves not just with the TV audience but with netizens as well. Powered by its star studded ensemble of judges such as Shahid Kapoor, Karan Johar, Ganesh Hegde and Lauren Gottlieb, and an equally strong line-up of celebrity contestants, the show is also upping its social media game with a first of its kind Facebook integration known as the Facebook van.

Staying true to its ‘Reloaded’ concept, the show has already revamped its format by adding exciting and interactive components such as ‘Spotlight’ and ‘Insta-call.’ Adding to the 360 degree marketing campaign across multiple platforms to capitalize on its digital presence, Jhalak Reloaded recently teamed up with Facebook for a special interaction with the contestants.

The Facebook Van, a mobile vehicle introduced to the show on Friday was customized with elements from this season of Jhalak Reloaded. This innovative Facebook Van gave fans a chance to interact with their favorite celebrity contestants through giant TV screen. The interaction included Rapid Fire questions, live Q&A, interviews and fun interactive videos.

Colors Jhalak Dikhhla Jaa marketing head Sapangeet Rajwant said, “With Jhalak Dikhhla Jaa’s reloaded look, we wanted a fresher digital presence. The Facebook Van has been a great tool to garner the attention of the fans online. The van will play an active role in bridging the gap between the audiences and the contestants. This initiative will surely make the contestants more accessible to the audience.”

With the Facebook Van, Jhalak Dikhhla Jaa Reloaded has paved a new way to build a strong footing in the digital world with the use of a unique on-ground medium.