MUMBAI: Former MTV and Viacom executive Van Toffler has launched a new digital content studio called Gunpowder & Sky, which is being backed by Peter Chernin.

 

Toffler has joined hands with former Endemol global head of strategy Floris Bauer, and Otter Media, which is the digital joint venture between Chernin Group and AT&T - to form Gunpowder & Sky.

 

The new studio will focus on cutting-edge entertainment for millennial audiences of varying lengths from 90 seconds to 90 minutes, which will be distributed online globally online.

 

Chernin Group CEO Peter Chernin said, “Gunpowder & Sky is a bold move for us into what we think is the next great opportunity in content production — producing premium groundbreaking video with up-and-coming as well as established writers, directors and talent for primary distribution on emerging platforms.”

 

“The organising principle is, we want to nurture and find people with new ideas about how to tell stories. And we want to do that globally, with stuff that lives primarily in the digital ecosystem,” said Toffler, who will head Gunpowder & Sky as CEO.

 

In a statement, Chernin called Gunpower & Sky “the next great opportunity” in content production with new as well as established writers, directors and talent for distribution on emerging digital platforms.