MUMBAI: Keshet International has acquired worldwide distribution rights to the Korean romantic comedy that has had the nation’s youth obsessed, You Will Love Me. It will launch the format and the finished show (16 x 1 hour) from the leading media and entertainment producer of hit drama series, JIDAM, to the international market at NATPE 2016.
During its run from October to December 2015 on Hyundai Media’s Drama H and Trendy TV channels, ratings for You Will Love Me peaked with a 140% increase on its launch rating. It also generated a loyal following on Kakao TV (Korea’s 180m user strong instant messaging service which has a dedicated TV chat area) as Korea’s tech savvy viewers speculated online about the series’ next big reveal. The show and its renowned lead actress, Tea-Ihm Lee, were the number one most searched terms on Korea’s most popular search engine, Naver, on the day that casting was announced.
JIDAM’s manager of international business Mi-Jong Jang said, “You Will Love Me is our first cable drama series, it is a heart-warming love story with a digital twist that proved irresistible to viewers in Korea. We are excited that You Will Love Me will to reach new audiences through our trusted distribution partner Keshet International. We simply believe you will love this series also!”
You Will Love Me follows the story of a pretty young girl with a big exciting secret. In real life, Ji-Ho is inexperienced in love having only had one relationship and even that ended badly. But in the digital world, Ji-Ho is the hugely popular romance guru Dr Nova. Dr Nova's blog posts are followed by millions of people who have been unlucky in love and are looking for advice. Under her guise as the wise male master of love, Ji-Ho advises hopefuls on how they can make themselves more attractive to the objects of their desire. When Dr Nova unknowingly begins a huge makeover on her geeky and annoying neighbour - which threatens to uncover her digital alter-ego - things start to get complicated…
The head of business development and acquisitions Sebastian Burkhardt added, “We’re delighted to announce the acquisition of You Will Love Me, a Korean property which has created a huge buzz locally and has great potential in the world’s telenovela hubs of Latin America and Eastern Europe, not to mention the rest of Asia as a finished tape. This is the first of many projects under a long-term venture led Gary Pudney, our recently appointed Head of Asia, to package and sell high quality Korean properties worldwide.”
The acquisition builds on KI’s strong links to the Korean TV market following the local remakes of its flagship drama properties Prisoners of War and MICE known as ‘Spy’ locally.
