MUMBAI: BBC Worldwide Channels has inked a deal to launch CBeebies in South Korea for the first time. The channel, targeted at pre-schoolers from 0 – 8 years, will be available on KT’s IPTV service, Qook TV on its basic tier, starting 15 May 2010.
KT, formerly Korea Telecom, is a wired/wireless telecom service provider. Qook TV is an IPTV service, launched by KT in July, 2007.
BBC Worldwide Channels Asia senior VP, GM Mark Whitehead says, “Growing our business in Korea continues to be a priority for us in Asia, and quality programming is a lynchpin to our success there. To that end, we have acquired a stable of award-winning and acclaimed pre-school titles for the channel that are customised to appeal to and suit the developmental needs of distinct age groups. CBeebies delivers a safe, non-violent, interactive experience designed by developmental experts to promote imaginative play, social interaction, language skills and educational values.”
Some shows that will be featured include In the Night Garden, Charlie and Lola, a cartoon animation about two siblings growing up together and Mister Maker.