MUMBAI: BigFlix.com, a part of Reliance Big Entertainment, has announced the launch of BigFlix Smart Client and the BigFlix Wap site demonstrating mobility-centered hybrid service enhancement for its movie rental service. The services enable consumers to borrow and return DVDs while on-the-move.

Consumers using Nokia, Blackberry, Sony Ericsson, Samsung, HTC, Motorola, LG and iPhone handsets can download BigFlix Smart Client application. To begin using the BigFlix wap site, mobile users have to launch their mobile‘s web-browser.

BigFlix.com COO Kamal Gianchandani said, "The applications will help us enhance our customer relations and drive greater engagement with our existing users. Launching this service will help us reach and meet our aim to connect with a vast number of people across the country anytime, anywhere."Beside, BigFlix Smart Client application and the BigFlix wap site, BigFlix.com‘s movie rental service also has its pre-existing SMS and voice-based mobile interactive services.