Mumbai: Manyavar, Indian brand in men’s wedding wear, has launched its new campaign, 'Aap Kab Ban Rahe Hain Manyavar?'. This campaign highlights the groom’s journey from boyhood to manhood, asking prospective grooms when they will become Manyavar.
Shifting focus to grooms and their squads, Manyavar connects with today’s generation, making their journey to the big day memorable. The campaign emphasizes the groom’s style and emotional evolution as he embraces marriage, showcasing Manyavar's wedding wear that blends tradition and craftsmanship.
Through impactful moments, such as surprising friends with his appearance and forming emotional connections with his bride and mother-in-law, the campaign encourages viewers to reflect on when a man truly becomes a Manyavar.
Speaking about the campaign, Vedant Fashions chief revenue officer Vedant Modi said, “This campaign introduces a new heartfelt narrative for the brand, where being a Manyavar goes beyond wearing a sherwani—it’s about embracing thoughtfulness, responsibility, love, and respect. ‘Aap Kab Ban Rahe Hain Manyavar?’ invites grooms to reflect on their journey as they evolve into a new role and stage of their lives. Manyavar has always celebrated the various aspects of a wedding and the emotions that accompany it. With our new brand narrative, Manyavar reflects a man’s character, seamlessly blending style with authenticity while highlighting the meaningful journey of the groom on this special day.”
The new campaign film has been conceptualised by –McCann Worldgroup India. McCann Worldgroup India chief creative officer Prasoon Joshi said, "This campaign uncovers the groom's untold story- quite under explored in advertising. As he takes the leap, priorities shift, and perspectives change. This campaign lightheartedly explores a man's transformation, revealing it through humorous and heartfelt moments of self-discovery on his journey to marriage."
The campaign beautifully captures the journey of a boy becoming a groom, inviting him to embrace and enjoy this exciting transformation with the question, “Aap kab ban rahe hain Manyavar?”
Manyavar is solidifying its presence in the wedding industry. The brand also offers added conveniences such as video call appointments through its website. Additionally, customers in select cities can benefit from in-store personalized styling, making the shopping experience even more tailored and accessible.
