NEW DELHI: Minister for Information and Broadcasting M Venkaiah Naidu while cautioning against transmission of unauthorized TV channels in the country said that content generation in local languages and dialects was important to reach out to communicate with people.

Adopting innovative ways and leveraging new media in information dissemination was necessary to keep pace with the changing communication paradigm, the Minister stated Thursday while chairing a review meeting of regional media units of MIB.

Stressing upon the need to ensure effective implementation of Cable TV Act in order to restrict airing of objectionable content and unauthorized channels, the Minister urged Union territories to appoint nodal officers to assist local administrators in this regard.

During the review meeting, Naidu announced that the All India Radio would be commissioning of two new shortwave solid state digital transmitters of 100 kw power each for dissemination of content across the border for Afghanistan- Pakistan region by the end of August 2017. The transmitters shall be installed in Delhi.

Those who were present during the meeting included junior MIB Minister Col. Rajyavardhan Rathore, Andaman & Nicobar Islands LG Jagdish Mukhi, MIB secretary N K Sinha and representatives from UTs.

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