MUMBAI: Housing brand XRBIA Developers has awarded its creative mandate to Ogilvy and Mather, beginning April 2015.

Promoted by Eiffel Group, XRBIA is headquartered in Pune with realty footprints spanning across Pune and Mumbai with over six million sq. ft. of existing development and 20 million sq. ft. of planned projects. The group’s spend is pegged at Rs 80 crore for the current financial year.

XRBIA Developers chairman and managing director Rahul Nahar said, “Constant innovation and creative thinking have been the cornerstones of our value offering and we found a perfect partner with Ogilvy & Mather as the extension of our creative team.”

Ogilvy & Mather CEO Kunal Jeswani added, “What excited me was the idea that they are bringing future ready homes to India.  We are looking forward to this partnership.”

XRRBIA Developers CMO Pradeep Iyengar said, “We are delighted to partner with Ogilvy & Mather and are looking forward to the trademark creative differentiation that they can bring, which sits perfectly with what XRBIA is all about.”

XRBIA aims to provide sustainable housing solutions for every Indian and meet the need of infrastructural shortage by building 100 futuristic cities by 2030, out of which it has already announced the launch of 10 smart cities strategically located in value housing segment in the Mumbai-Pune corridor.