MUMBAI: One of the pioneers in the art and technology of animation and visual effects in India - Maya Digital Studios - has announced its entry into 2D animation. The studio has launched its new 2D animation department with advance technology and facilities. After the huge success of its IPRs, Motu Patlu and Vir in 3D, Maya is now aiming to create a benchmark in 2D segment of domestic television.
Maya Digital Studios chairman and MD Ketan Mehta said in a press statement: “India’s animation sector is growing at a rapid pace. Also there is an increased use of animation in TV advertisements creating a need for good animation studios with 2D and 3D specialisation. As per FICCI KPMG report 2014, the Indian TV advertisement industry size is expected to increase from Rs 136 billion in 2013 to Rs 253 billion in 2017 at a CAGR of 13 per cent. As the advertising industry grows it is expected that the share of animation driven advertisements will also grow, given that animated advertisements usually strike a better chord with the target group of children and young adults. Hence it was a very strategic move to introduce 2D animation at Maya Digital studios.”
Marking the launch of its new 2D animation department, Maya Digital Studios is also hiring professionals for the position of concept artists, storyboard artists and story screenplay artists for their new department.
Commenting on the expansion of animation industry, Mehta further added: “The current size of the industry is estimated at US$ 247 million and expected to grow at 15-20 per cent per annum. Indian animation companies and studios have been moving up the value chain to create their own intellectual property rights. 2D animation software is a fun way to create amazing scenes from one’s imagination; hence our new 2D animation segment allows us to build more IPR’s. We are already in talks with broadcasters for two new IPR’s and are extensively looking at tapping the domestic television industry in coming years.”
Maya Digital Studios has specialised in stereoscopic 3D and offers services for S3D visual effects, S3D CG rendered animation and with the new 2D animation department is all set to capture the growing Indian market.
