MUMBAI: Netherland-based Exset has entered into a strategic technology and business partnership with Delhi-based Surbhi Broadband to provide solutions aimed at small and medium-sized cable TV operators in India.
As per the agreement, Surbhi will promote market and manage Exset CAS/Middleware/Application/Advertising Modules and VAS alliances.
Both the entities shall assist the Indian cable operators to adopt the flagship product of DMS from Exset‘s stable in their digital migration and monetisation efforts.
The strategic partnership will enable the Indian cable operators to have access to Surbhi‘s expertise in hardware and software system integration.
"The two companies will bring new partnership models to the doorsteps of Cable Operators ranging from outright purchase, rental and revenue-share models to assist the Small and Medium sized cable operators in their digital transition," said Exset Global Head, Sales & Marketing Rahul Nehra.
With the combined offer from Surbhi and Exset, cable operators shall get access to reliable, market-leading digital migration solutions for digital cable TV platforms and services all under one roof. This shall enable the cable operator to deploy digital TV more efficiently and be more cost-effective.
"Exset‘s technologies including the award winning DMS are of immense benefit to the small and medium sized cable customers. We trust that our collaboration with Exset and the availability of cost-effective solutions and various business models will help promote the growth of the Indian digital cable TV market," said Surbhi Broadband VP - Sales Piyush Mishra.
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