MUMBAI: WordWorld, the three-time Emmy award-winning educational television series broadcast on the US PBS Kids, is launching a second screen integration for iPhone, iPad and iPod Touch with a new early learning app: Fun with WordFriends, rapidtvnews.com reports.

The new WordWorld app features interactive games that help young children learn to recognise letters and form words to provide the fundamental building blocks for learning to read.

Utilising the same foundations established by the Department of Education-funded study which demonstrated that the WordWorld television programme improves children‘s literacy skills, the WordWorld: Fun with WordFriends app is the first in a series of interactive WordWorld learning tools for preschoolers.
The app allows preschoolers to build words that come to life as the objects they represent.

"Millions of parents worldwide know and trust WordWorld as an early learning platform for young children. Working with PBS, we‘re leveraging our award-winning content to develop fun and exciting early learning applications in the digital space," said WordWorld Director of Interactive Content Eric Kriegstein.