Big Magic launches 'Mele Ka Big Star-2'

MUMBAI: Big Magic, the entertainment channel for the core Hindi heartland from Reliance Broadcast Network (RBNL), is launching the second season of ?Mele Ka Big Star?.

The show will air on Big Magic and 92.7 Big FM in October.

To be launched across Uttar Pradesh, Madhya Pradesh, Jharkhand and Bihar, ?Mele Ka BIG Star? presents an opportunity to regional talent to go beyond the local mela and showcase their skills which include singing, dancing, stunts, mimicry and acrobatics.

Speaking about the show, a company spokesperson said, "Melas are used as a primary medium to reach out to semi-urban and rural masses. Every mela creates its own unique platform to showcase the best in-house talent while building mass appeal. Mele ka Big Star is a one-of-its-kind opportunity which will not only help to build a long term bond with the consumers but will also amplify this association beyond the traditional mela areas through Big Magic - an exclusive channel for the Hindi heartland."

The show will reach out to approximately 700,0000 viewers every week on Big Magic, and 250,0000 listeners per week on 92.7 Big FM. This will be promoted extensively through print, television and radio, the company said.