MUMBAI: Going by the immense success a handful of filmmakers have had in terms of crowd funding for their films, a Kolkata-based production house, in its move to reach the young audience, has launched an online poll to select a logo.

The poll has been initiated by Mojo Productions for the Mainak Bhowmik-directed film Maach, Misti and More. "The poll will continue for a month on the Internet for the Facebook and Twitter generation," executive director of Mojo Productions Joy B Ganguly has reportedly said. "The poll will continue for a month on the Internet for the Facebook and Twitter generation," he added.

The company intends to reach its target through SMS, email, as well as through Twitter and Facebook where a link will be given. The link will enable people to reach the Maach Misti site from where they will choose from different logos.

"The selected logo will be unveiled after 17 March and used in posters and title credits and the winner announced," Ganguly added.

Director Bhowmik said that the film‘s title Maach Misti and More suggests that there is much more to contemporary urban Bengalis than stock images like maach aar misti (fish and sweets).

"We have sought to explore how the urban Bengali is changing. Wherever there is any talk on Bengalis outside the state, fish and sweets become a point of discussion; people relate us with these two elements. But when you interact with the urban Bengali, you understand there is more to it than just maach and misti," Bhowmik added.