MUMBAI: Online social network Myspace has tapped Roger Mincheff to lead Myspace Entertainment as president.

Myspace Entertainment will be Myspace‘s internal production and entertainment division responsible for original programming and content.

Mincheff has inked his first deal with Fox Digital Entertainment and Kia Motors to deliver ‘Wolfpack Of Reseda‘. The original web series blends workplace comedy with the supernatural.

The first season follows 20-something Ben March, whose mundane life takes a drastic turn after he‘s bitten by a mysterious creature in the woods. Convinced he‘s been bitten by a werewolf, March forms his own "wolfpack" and becomes the alpha dog of Reseda. Myspace will distribute the eight episode series for free.

Myspace CEO Tim Vanderhook said, "Roger is the perfect choice to launch Myspace Entertainment. In a short period of time Roger‘s brought major brands to Myspace and is on his way to creating a slate of engaging and relevant content for the online community. Roger‘s impressive track record at Fox speaks for itself, and his addition to our growing leadership team continues to build strong and positive momentum for Myspace."

Mincheff joins Myspace from Fox Filmed Entertainment where he served as senior VP of branded entertainment. During his tenure, he helped launch and run branded entertainment - monetising digital content across the company‘s extensive portfolio of film and television production entities.

Mincheff said, "As a proven discovery platform, Myspace has the ability to tap into the best up-and-coming talent, as well as distribute content to millions of viewers seeking fresh entertainment. People are looking to discover the next big thing - and brands like Fox and KIA have a track-record for connecting with that audience, so the opportunity for Myspace Entertainment to bridge this gap is huge."

Mincheff will also serve as Specific Media president of original programming home to digital series ‘Jen and Barb, Mom Life‘.