Mumbai: The ‘Shahanpan Dega Deva’ campaign, led by Maharashtra Pollution Control Board (MPCB) chairman Siddhesh Ramdas Kadam has made remarkable strides in raising awareness about pollution reduction and sustainable practices within our communities. This initiative has successfully engaged participants, inspiring them to take meaningful action toward a cleaner environment.
The campaign's impact is evident through various outreach methods, including billboards and digital ads that highlight the importance of environmental stewardship. Kadam stated, “The Shahanpan Dega Deva campaign has proven that collective action can lead to a substantial impact. Together, we have empowered individuals to take responsibility for our environment, making strides towards protecting our environment from harmful polluting effects on our river/lake bodies in the city while respecting our religious beliefs. This is just the beginning.”
In 2023, the city bore witness to approx. 76,000 eco friendly Ganesh idols which were immersed in 191 artificially created ponds. But this year with the ‘Shahanpan Dega Deva’ campaign, MPCB sought to increase awareness and encouraged the citizens to make smarter and environmentally friendly decisions. The direct impact was that the city bore witness to more than 82,000 eco-friendly idols being adopted by the citizens of Mumbai this year with immersions in 204 artificial ponds across the city. This awareness campaign exemplified MPCB’s commitment to creating a greener and cleaner environment for future generations.
In the upcoming festive season, MPCB is committed to raising awareness about the importance of sustainable practices by announcing plans for additional educational campaigns, to further their commitment to pollution reduction, noise control, and improving air quality. By continuing to foster awareness and responsible practices, MPCB aspires to make a lasting difference in the communities.
